Why ethically sourced toys matter, now more than ever
Following Trump’s decision to pull the United States from the Paris climate agreement last week, there has been a huge social media backlash.


Last week, Arnold Schwarzenegger called on Americans not to be defined by their President’s actions. Indeed, Trump’s views – on women and equality, and now on climate change and environmental protection, are becoming the Yin to responsible Americans’ Yang; an ideology which enables people to distil their own thoughts, if only to be able to define themselves as being one thing precisely because they're not that thing.


It reminds us of why initiatives like the Peaches & Eaches vision, and so many more, are so important. As Schwarzenegger says, building the future we want for our children and our planet is a grass-roots project. It starts with every one of us, on the microscale, in our homes and workplaces and families. We have to embody our principles in every way we can, and rallying against proponents of "profit at any cost" is of little use if we don’t play our part and give our children the opportunity, resources and upbringing to play theirs.


In a recent article on fair trade baby toys, we looked at the concept of equality and fairness – an idea that children grasp almost innately from a very young age (albeit centred around themselves at earlier developmental phases). Bringing these concepts into the playroom from the word go, through sustainable, environmentally-friendly and fair trade toys seems like the logical, even natural choice, but we seem to have drifted so far away from that path that the very idea now seems so radical!

Social constructions are extremely powerful - gender roles being the obvious example - but at the same time, they can be changed. To build the world the currently unrepresented majority want, they have to be changed.

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